Centro de estudios: “El test UPP en la evaluación de efectos unilaterales en el análisis de control de integraciones”

Miguel de Quinto Arredonda, economist and consultant, will offer the conference.

The Economics Law Department invites all interested to its Center for Studies, aiming to show the main aspects of the «Upward Pricing Pressure Test» (UPP) in Merger Analysis, presented by Farrell and Shapiro (2010).

This test allows quick measurement of possible incentives of the future merged entity to increase prices in markets with a certain degree of differentiation.

In other words, it offers an approach to unilateral effects arising from the transaction, as well as several ways to address the difficulty of measuring some of the variables necessary for the UPP test application.

SpeakerÂ’s profile

Miguel de Quinto is a senior associate of the competition team at Baker McKenzie’s Bogotá office. He has a Master’s in «Competition and Market Regulation» from the Barcelona Graduate School of Economics.

He has experience in economics and consulting. Before joining the above firm, for over two years, he was an advisor at the Superintendence of Industry and Commerce, handling competition cases of great relevance.

As an independent consultant, he assisted local law firms in the handling of cases involving financial damages claims, making competition assessments, and preparing financial and market reports.

He has been a professor of games theory, industrial organization, and microeconomics at the Universidad Jorge Tadeo Lozano, the Universidad del Rosario, and the Pontificia Universidad Javeriana.