Casa Batlló, Gaudí Barcelona. A model of successful international management
Casa Batlló, one of the most visited monuments in the city of Barcelona, is one of the masterpieces by the great architect Antoni Gaudí, declared a UNESCO World Heritage Site in 2005. Its private management model, based on a Customer Journey Map, is focused on the customer’s experience, which has been decisive for its success in the European tourism sector.
