Contreras RamÃrez Germán, Rosenbaum Mark, Edwards Karen, Grady John. (2020) Transformative Service Research: Thoughts, Perspectives, and Research Directions. En: The Routledge Handbook of Service Research Insights and Ideas (pp. ) ROUTLEDGE TAYLOR & FRANCIS GROUP
Rosenbaum, Mark S. and Carolyn Massiah (2013), “The Challenge of Managing a Service Context,” in Serving Customers: Global Reflections on Services Marketing,” in Serving Customers: Global Services Marketing Perspectives, Ray Fisk, Rebekah Russell-Bennett, and Lloyd Harris, eds. Tilde University Press.
Rosenbaum, Mark S. (2012), “Progressing from Theoretical Generation to Theoretical Verification using IBM SPSS Amos Structural Equation Modeling Software,” in Grounded theory: Philosophy, Method, and the Work of Barney Glaser, eds. Boca Raton, FL: Brown Walker Press, 283-296.
Rosenbaum, Mark S. and Carolyn Massiah (2010), “Beyond the Physical Servicescape: How Social, Symbolic, and Restorative Servicescapes Influence Consumer Behavior,” in Environmental Psychology: New Developments, Jorge Valentin and Lucila Gamez, Hauppauge, NY: Nova, 195-210.
Rosenbaum, Mark S. and Ipkin Anthony Wong (2008), “When Tourists Desire an Artificial Culture: The Bali Syndrome in Hawaii,” in Tourism Management: Analysis, Behaviour, and Strategy, ed. Arch Woodside and Drew Martin, Oxfordshire, UK: CABI, 174-184.
