Productos de divulgación y empresariales

Publicaciones en Revistas Gerenciales:

• The Politically Incorrect Reason To Explain The Death Of Enclosed Malls: It’s The People, Retail Operation, Octubre 1 de 2018. Guest Column | By Mark S. Rosenbaum, chair and professor, Department of Retailing, University of South Carolina; Germán Contreras Ramirez, director, Center for Marketing, Externado University; and Dahlia El-Manstrly, lecturer in marketing and co-director, Centre for Service Excellence.

Ponencias en congresos

• Rosenbaum, Mark S., German Contreras Ramirez, Jeffrey Campbell, and Philipp Klaus (2019), “The Product is Me: Hyper-Personalized Consumer Goods as Unconventional Luxury” American Marketing Association Summer Academic Conference, August 9-11, Chicago, IL.
• Rosenbaum, Mark S., German Contreras Ramirez, and Dahlia El-Manstrly (2019), “A Neuroscientific Perspective of a ShopperÂ’s Response to the Presence of Others in Enclosed Shopping Malls: Exposing the Terror Genie,” Frontiers in Services Conference, July 18-21, National University of Singapore, Singapore.
• Rosenbaum, Mark S., German Contreras Ramirez, Dahlia El-Manstrly, and Jason Sit (2019), “A Neuroscientific Perspective of the Presence of Shoppers in Enclosed Malls,” 26^th Recent Advances in Retailing and Consumer Services Conference, July 8-11, Tallinn, Estonia.
• Rosenbaum, Mark S. and German Contreras Ramirez (2018), “A Neuroscientific Perspective of Consumer Responses Towards Retail Greenery,” presented at 25th Recent Advances in Retailing And Services Science Conference, Madera, Portugal, July 16-18.
• Rosenbaum, Mark S., Kawon Kathy Kim, German Contreras Ramirez, Augusto Rodríguez Orejuela,
• Rosenbaum, Mark S., German C. Ramirez, and Nancy Matos (2018), “A Neuroscientific Perspective of Consumer Brain Activity Towards Retail Greenery,” presented at the Innovation, Entrepreneurship, and Sustainable Development Conference, Universidad de Los Andes, Cartagena, Colombia, May 30 – June 1, 2018.
• Rosenbaum, Mark S., Mauricio L. Otalora, and German C. Ramirez (2017), “Understanding consumer acceptance or rejection retail black market retailing: The case of ColombiaÂ’s San Andresitos,” presented at the Association of Consumer Research Latin American Conference, July 5-8, Pontificia Universidad Javeriana, Cali, Colombia.
• Rosenbaum, Mark S., Mauricio L. Otalora, and German C. Ramirez (2017), “Understanding Consumer Acceptance or Rejection of the Retail Black Market,” presented at the 2017 Recent Advances in Retailing and Consumer Science Conference, June 26-29, Burnaby/Vancouver.
• Rosenbaum, Mark S., Mauricio L. Otalora, and German C. Ramirez (2016), “The Dark Side of Experience-Seeking Mall Shoppers,” presented at the 2016 Recent Advances in Retailing and Conference Science Conference, July 11 – 14, 2016, Edinburgh, Scotland.
• Rosenbaum, Mark S., Mauricio L. Otalora, and German C. Ramirez (2016), “The Dark Side of Experience-Seeking Mall Shoppers,” presented at Frontiers in Services Conference, July 11 – 14, 2016, Edinburgh, Scotland. June 23 – 26, Bergen, Norway.